Marketing Program Map
B.B.A. in Marketing
This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue further studies at the graduate level.
Stats
60
Core Credit Hours
51
Major Credit Hours
9
Elective Credit Hours
- Plan Your Degree
- Crush Your Course
- Find Your Place
- Broaden Your Perspectives
- Connect Off-Campus
- Take Care of Yourself
- Pave Your Path
Plan Your Degree
Disclaimer: This program map is intended ONLY as a guide for students to plan their course of study. It does NOT replace any information in the Undergraduate Catalog, which is the official guide for completing degree requirements.
| Course Name | Credit Hours |
|---|---|
|
C: ENGL 1101
English Composition I |
3 |
|
M: MATH 1111 OR 1113
College Algebra or Precalculus |
3 |
|
I: XIDS 2002
(Recommended) First Year Seminar |
2 |
|
F: ECON 2106
Principles of Microeconomics |
3 |
|
F: CISM 2201
Foundations of Computer Applications |
3 |
Milestones:
- Complete ENGL 1101 with a C or better.
- Complete MATH 1111 or MATH 1113 with a C or higher.
| Course Name | Credit Hours |
|---|---|
|
C: ENGL 1102
English Composition II |
3 |
|
P: HIST 2111 OR 2112
US History |
3 |
|
F: ECON 2105
Principles of Macroeconomics |
3 |
|
T: Science + Lab |
4 |
|
T: STEM Course |
3 |
Milestones:
- Complete ENGL 1102 with a C or better.
- Complete Lab Science & Complete Core IMPACTS STEM Math.
- Earn at least 30 total credit hours after year 1.
- Complete CISM 2201, ECON 2105 & 2106 after year 1.
14 Fall Credit Hours + 16 Spring Credit Hours = 30 Credit Hours
| Course Name | Credit Hours |
|---|---|
|
P: POLS 1101
American Government |
3 |
|
F: ACCT 2101
Principles of Accounting I |
3 |
|
A: Humanities |
3 |
|
I1: Written and Oral Communication |
3 |
|
T2: Non-lab Science |
3 |
Milestones:
- Complete Non-lab science.
- Earn 2.00 GPA or above in Area F Major Specific Courses.
- Major Status Achieved: Complete ENGL 1101, MATH 1111 or 1113, ACCT 2101, ECON 2105, or ECON 2106, have a minimum 2.00 GPA with at least 45 earned credit hours.
| Course Name | Credit Hours |
|---|---|
|
F: ACCT 2102
Principles of Accounting II |
3 |
|
S: HIST 1111 OR 1112
World History |
3 |
|
A: Humanities |
3 |
|
S: Social Science |
3 |
|
Approved Elective |
3 |
Milestones:
- Complete Core Core IMPACTS.
- Earn 2.00 GPA or above in Area F Major Specific Courses.
- Earn at least 60 total credit hours after year 2.
- PWLA courses will not apply towards electives.
15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours
| Course Name | Credit Hours |
|---|---|
|
F: BUSA 2106
Legal and Ethical Environment of Business |
3 |
|
MKTG 3803
Principles of Marketing |
3 |
|
FINC 3511
Corporate Finance |
3 |
|
ABED 3100
Business Communication |
3 |
|
ECON 3402
Statistics for Business I |
3 |
Milestones:
- Earn 2.00 GPA or above in Business Core.
- Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
- MKTG 3803 Prerequisite for all upper division marketing courses.
| Course Name | Credit Hours |
|---|---|
|
MGNT 3600
Management |
3 |
|
MKTG 3808
Business Research |
3 |
|
ECON 3406
Statistics for Business II |
3 |
|
Marketing Selective |
3 |
|
Marketing Selective |
3 |
Milestones:
- Earn 2.00 GPA or above in Business Core.
- Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
- Earn at least 90 total credit hours after year 3.
- The Marketing Selective options are: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.
15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours
| Course Name | Credit Hours |
|---|---|
|
MKTG 4864
Consumer Behavior |
3 |
|
CISM 3330
Management of Information Systems |
3 |
|
International Selective |
3 |
|
Marketing Selective |
3 |
|
Marketing Selective |
3 |
Milestones:
- Earn 2.00 GPA or above in Business Core.
- Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
- PWLA courses will not apply towards electives.
- International Selective options are: FINC 4521, ECON 4450, MGNT 4625, or MKTG 4866.
- The Marketing Selective options are: MKTG 3801, MKTG 3805, MKTG 3809, MKTG 3810, MKTG 3839, MKTG 4805, MKTG 4808, MKTG 4823, MKTG 4831, MKTG 4861, MKTG 4866, MKTG 4818, MKTG 4868, MKTG 4881 or MKTG 4885.
| Course Name | Credit Hours |
|---|---|
|
MGNT 3615
Operations Management |
3 |
|
MKTG 4870
Marketing Management |
3 |
|
MGNT 4660
Strategic Management |
3 |
|
Approved RCOB Elective |
3 |
|
Approved RCOB Elective |
3 |
Milestones:
- Earn 2.00 GPA or above in Business Core.
- Earn 2.00 GPA or above in Major Courses. Only one grade of “D” allowed in Major Courses.
- R Cobb Elective must be a three-credit hour additional business course. PWLA courses will not apply towards electives.
- MGNT 46 60 prerequisites include ACCT 2101, ACCT 2102, BUSA 2106, CISM 2201, ECON 2105, ECON 2106, ECON 3402, FINC 3511, MGNT 3600, and MKTG 3803.
- Earn at least 120 total credit hours after year 4.
15 Fall Credit Hours + 15 Spring Credit Hours = 30 Credit Hours
Crush Your Course
First Year:
- Take a cornerstone course with Richards College business faculty and explore various business topics.
- Begin the Area F coursework for business majors.
- Apply for scholarships.
Middle Years:
- Complete the Richards College business core classes.
- Stay on track in chosen major and meet with your academic advisor and faculty.
- Explore concentrations, certificate programs, and research opportunities in the college.
- Apply for scholarships.
Last Year:
- Take the capstone course for all business majors: MGNT 4660.
- Complete all major courses, major selects, and approved electives.
- Explore concentrations, certificate programs, and research opportunities in the college.
- Apply for graduation.
Find Your Place
First Year:
- Explore campus sports, events, and clubs.
- Find, follow, and like all Richards College social media platforms.
- Attend special programming offered for first-year students.
Middle Years:
- Get involved in student clubs and organizations.
- Become a Richards College Student Ambassador.
- Visit Career Services.
- Explore undergraduate research with faculty.
Last Year:
- Explore leadership opportunities in student clubs and/or campus organizations.
- Find opportunities to mentor other students.
- Seek mentors in your area of interest through faculty, staff, and alumni.
Broaden Your Perspectives
First Year:
- Check out the education abroad office.
- Explore resources available in the Stone Center for Family Business, Entrepreneurship, & Innovation.
Middle Years:
- Consider a study abroad program. Check out students’ stories of their experiences.
- Build relationships with faculty/staff and establish your network.
Last Year:
- Consider a study abroad and/or work abroad opportunity and research visa regulations.
- Explore practices of creating more inclusive experiences.
- Continue to grow your professional network.
Connect Off-Campus
First Year:
- Visit Wolves Vote to learn about the voting process and registration.
- Consider volunteering for a campaign or organization in your community.
Middle Years:
- Complete an internship in your field.
- Consider a summer or part-time job.
- Ask your department about networking opportunities with alumni.
Last Year:
- Ask for advice from professionals in your field of interest
- Explore career shadowing opportunities.
- Attend an academic conference with a faculty member and participate in a research presentation.
Take Care of Yourself
First Year:
- Visit Health Services.
- Get fit! Visit URec to see all your options.
- Visit the Center for Economic Education and Financial Literacy and attend virtual and in person programs.
Middle Years:
- Take a fitness class, climb the rock wall, or join an intramural team.
- Consider whether counseling is right for you: take a mental health screening.
- Take a personal finance class: FINC 3501 or ECON 3400.
Last Year:
- Develop your time management skills and explore ways to have work/life balance.
- Develop a post-graduation exercise plan.
- Explore your loan repayment options and complete your exit counseling.
Pave Your Path
First Year:
- Complete a self-assessment to see what careers and majors are right for you.
- Visit Career Services.
- Create your profile on Handshake and LinkedIn.
- Consider applying for an on-campus job.
Middle Year:
- Draft your resume and attend a resume and interview workshop.
- Learn about how to network on social media and update your Handshake profile.
- Take business communications: ABED 3100.
- Visit the graduate school to find out about graduate programs and admission requirements.
Last Year:
- Request references from professors and supervisors.
- Draft your resume and cover letter and attend career workshops.
- Attend career fairs at UWG.
- Engage with UWG alumni.
- Apply for graduate programs.
- Apply for full-time jobs before graduation.
Careers
Career Opportunities
This degree may help you get work as the following:
- Copywriter
- Event Manager
- Fundraiser
- Marketing Assistant
- Marketing Executive
- Media Buyer
- Media Planner
- Public Relations Specialist
- Sales Representative
- Social Media Manager
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Have any questions about your major?
Don't forget to check out Wolf Watch to explore degree requirements!