Minor in Marketing for Non-Business Majors
Non-Business Majors
Requirements for a minor in accounting, business administration, management information systems, economics, finance, management, marketing, or real estate (for non-business majors) students must earn a 2.0 grade point average in courses submitted for a minor in any of the disciplines listed below.
For more information, please see the Academic Catalog.
Must earn 2.0 GPA in courses submitted for minor.
Program Location
Carrollton Campus
Method of Delivery
Available on campus or as much as 80% onilne
(some online courses may require some visits to Carrollton).
Accreditation
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Credit and transfer
Total semester hours required: 15
This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.
Save money
UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.
Details
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
- For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
General
To minor in marketing, students must take MKTG 3803 plus twelve (12) hours in marketing subjects from MKTG 3801, 3805, 3808, 3809, 3810, 3839, 4805, 4808, 4831, 4861, 4864, or 4866.
This course examines the role of professional selling in business and introduces students to theories and practices to achieve success in today s dynamic environment. Particular emphasis is placed on consultative sales approaches, constructive negotiation methods, and effective selling techniques. Practical exercises and experiential applications engage students and provide methods and tools to help them succeed in a variety of sales situations.
Study of marketing policies and practices in the flow of goods and services to the customer/consumer.
Emphasis on principles and fundamental concepts. Course provides basic information for the student preparing for a career in real estate, also helps the consumer learn how to select, finance, and maintain real property either for a home or for investment purposes.
This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.
The integrative role of advertising in persuasive communication in business and related fields. Includes strategies for organizing, developing, implementing, and evaluating effective media decisions in the digital age.
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.
Emphasis on planning, staffing, organizing and controlling for profitable retail merchandising and store operation.
Sales management is a course designed to teach prospective managers the skills of salesperson management. Topics include motivating, controlling and evaluating salespersons for results. Trends and recent developments in sales management will also be covered.
The emphasis in this course is on conceptualizing and conducting a marketing research project as well as using research as an aid for marketing decision making. Both primary and secondary sources of information are considered, along with defining the research problem, research design, measurement and scaling, questionnaire construction, sampling, data analysis, and interpretation. The SPSS statistical software package is used for data management and analysis.
A focused study of marketing to other businesses, institutions, and the government. The buying behavior of organizations as customers is explored in addition to how the marketing strategy for such customers differs from that used for consumer products and services. Other topics include customer relationship management (CRM), supply chain management, and distribution strategy.
A study of the unique problems associated with the marketing of services including alternative strategies with which to improve service marketing effectiveness.
A comprehensive analysis of the factors in human behavior which influence the choice and the use of products and service.
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.
Cheryl O'Meara Brown, MBA
Senior Lecturer in Marketing
Susan Hall Webb, Ph.D.
Professor of Business Communication
Sunil Hazari, MBA, Ed.D
Professor of Marketing
Ken Hilderhoff, MBA
Senior Lecturer of Marketing
Minna Rollins, D.Sc.
Director of Graduate Programs, Professor of Marketing
Beheruz N. Sethna, Ph.D.
Regents' Professor of Marketing
Salil M. Talpade, Ph.D.
Department Chair, Professor of Marketing
Jack Wei, Ph.D.
Professor of Marketing
Guidelines for Admittance
Each UWG online degree program has specific requirements that you must meet in order to enroll.
- Complete online application. A one-time application fee of $40 is required.
- Official transcripts from all schools attended. Official transcripts are sent from a regionally or nationally accredited institution.
- Verify specific requirements associated with specific populations identified here: Freshman Adult Learners Transfer International Home School Joint / Dual Enrollment Transient Auditor Post-Baccalaureate Non-Degree Seeking Readmission
Application Deadlines
Undergraduate Priority Deadlines
Fall Semester - June 1
Spring Semester - November 15
Summer Semester - May 15
Admission Process Checklist
- Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, joint enrollment students, etc).
- Review important deadlines:
- Fall semester: June 1 (undergrads)
- Spring semester: November 15 (undergrads)
- Summer semester: May 15 (undergrads)
See program specific calendars here
- Complete online application
Undergraduate Admissions Guide
Undergraduate Application
Undergraduate International Application - Submit $40 non-refundable application fee
- Submit official documents
Request all official transcripts and test scores be sent directly to UWG from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. Save time by requesting transcripts be sent electronically.
Undergraduate & Graduate Applicants should send all official transcripts to:
Office of Undergraduate Admissions, Murphy Building
University of West Georgia
1601 Maple Street
Carrollton, GA 30118-4160 - Submit a Certificate of Immunization, if required. If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.
- Check your Application Status
Contact
Contact the Office of Undergraduate Admissions for additional information.
Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.
Objectives not available