Description

Focused study of marketing to intermediate customers in the manufacturing and services industries. Topics include interorganization conflict resolutions, developing synergies and relationships, and organizing for effective marketing effort.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Summer 2020 Semester
Course Title Instructor Campus Section Syllabus
Business-to-Business Marketing Minna Rollins, D.Sc. Distance E01 No syllabus available