Bachelor of Science with a Major in Mass Communications, Digital Media & Entertainment
Digital Media & Entertainment engages students in courses that build knowledge and skills in traditional electronic and emerging digital media. Students explore historical, theoretical, and structural concepts of programming, management, and production of informational and entertainment radio, television, and online content to serve today's multicultural society. Students learn the art and science of successful storytelling, and create and produce original content for multiple digital media platforms. Students gain hands-on experience early on and throughout their tenure with WUTV and WOLF Radio.
Through sequenced study in Convergence Journalism, Digital Media & Telecommunication, Film & Video Production, and Public Relations, students are educated and trained across media industries to meet the demands of a complex, technological media landscape and multicultural society. Across areas of concentration, students master an understanding of the paramount economic, legal/policy, ethical, social, and effects issues facing mass media within the context of freedom of speech, freedom of press, media competition, and media convergence.
Buzzfile - Careers by Major:
http://www.buzzfile.com/Major/Journalism External Resource
Method of Delivery
Face to Face
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
Credit and transfer
Total semester hours required: 120
This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.
UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
- For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
Coursework for majors with a concentration in Digital Media & Entertainment are listed below. Please refer to the program checklist for a complete summary of all course requirements including core curriculum, electives, required and elective major courses. More information may also be found in the Undergraduate Catalog.
These courses are required for all Mass Communications majors. In addition to the General courses below, 6 hours of Foreign Language (1000 or 2000 level) and 3 hours of a Humanities or a Social Science elective must be completed (18 total hours):
A study of the principles and practice of public speaking with an emphasis on the organization of material and the vocal and physical aspects of delivery in various public speaking situations.
An introductory, yet critical examination of the historical development, and paramount economic, legal/policy, ethical, political, and social effects issues concerned with mass media, i.e., books, newspapers, magazines, recordings, radio, movies, television, the internet, public relations, and advertising. Particular attention given to competition, convergence, and mass media's impact on society, as well as society's impact on mass media.
Examination of the major classical and contemporary ethical philosophies. Application of ethical decision-making models to media issues, particularly freedom of speech, economic pressure, invasion of privacy, and the public's rights.
These courses are required for Mass Communications majors with a concentration in Digital Media & Entertainment. Students may choose one of the two options for practicum courses (COMM 4421R or COMM 4421T) and one of the two options for production courses (COMM 3351 or COMM 3352) (21 total hours):
This is a writing workshop where students will investigate various story-telling styles, structures and techniques, and implement these analyses in the development of stories written for the screen. Students will also engage with marketing and promotional texts within the field.
Examination of contemporary industry and social issues facing digital media industries. Particular attention given to analysis of structure and process, revenue sources, programming and services, audience research, and effects of traditional electronic media platforms (e.g., radio and television) and digital media platforms (e.g., streaming services, social media).
This course is an introduction to radio and audio technology as well as radio program and audio production techniques through lecture and laboratory experiences. Students will learn how to operate basic radio and audio equipment and develop basic radio and audio production skills by producing several projects.
Instruction in the operation of television studio and digital video technology and introduction to the production of television and digital video messages. Emphasis on electronic newsgathering, television studio production, and digital video editing techniques.
Expounds upon principles discussed in COMM 3350-Digital Media Industries and COMM 3354-Digital Social Media & Society, and offers an in-depth examination of the historical, legal, and professional practices involved in programming and managing digital media. Emphasis will focus on the processes of selecting, scheduling, promoting, and evaluating programming for commercial radio and television networks and stations, cable television, public radio and television, streaming services, and online media. Moreover, management issues and programming terminology, strategies, and economics will be discussed.
Practical experience with the campus radio station, The WOLF Internet Radio, that primarily includes editing, management, on-air experience, producing, programming, promotions, production, and remotes across traditional and emerging digital media platforms. Repeatable; Maximum of 3.0 credit hours may be applied to the Mass Communications major.
Practical experience with the campus television station, WUTV, that primarily includes anchoring, directing, editing, field and studio camera operation, news gathering, producing, reporting, scripting, studio and field production, and switching across traditional and emerging digital media platforms.
Examination of the legal context regulating print, telecommunication and electronic media as well as advertising and public relations industries. Emphasis on libel, slander, privacy, copyright, free press/fair trial and obscenity law. This course is restricted to Seniors.
In addition to the above, Mass Communication majors with a concentration in Digital Media & Telecommunication should select one of the following (3 total hours):
An introduction to the foundations, applications, and techniques of digital social media. Opportunities for practical experience developing blogs and other social media content, and exploring the relation of these emerging technologies to traditional mass communication media within society.
Survey and critical analysis of scholarship concerned with the relationship between mass media, public relations, and selected populaces who have been given peripheral attention, i.e., minorities, women, lower socioeconomic class, and those who are aging or have physical disabilities. Emphasis on the cultural impact of media and public relations in terms of representations, audience effects, and industry demographics, as well as media literacy and advocacy.
Exploration and analysis of critical, contemporary issues concerned with the relationship between mass media and society. Emphasis on critical, creative, and collaborative thinking to reach considered judgments and position students to be media literate, responsible, and responsive 21st century mass media and public relations professionals.
Guidelines for Admittance
Each UWG degree program has specific requirements that you must meet in order to enroll.
- Complete online application. A one-time application fee of $40 is required.
- Official transcripts from all schools attended. Official transcripts are sent from a regionally or nationally accredited institution.
- Verify specific requirements associated with specific populations identified here: Freshman Adult Learners Transfer International Home School Joint / Dual Enrollment Transient Auditor Post-Baccalaureate Non-Degree Seeking Readmission
Admission Process Checklist
- Review Admission Requirements for the different programs and guides for specific populations (non-traditional, transfer, transient, home school, joint enrollment students, etc).
- Review important deadlines:
- Fall semester: June 1 (undergrads)
- Spring semester: November 15 (undergrads)
- Summer semester: May 15 (undergrads)
See program specific calendars here
- Complete online application
Undergraduate Admissions Guide
Undergraduate International Application
- Submit $40 non-refundable application fee
- Submit official documents
Request all official transcripts and test scores be sent directly to UWG from all colleges or universities attended. If a transcript is mailed to you, it cannot be treated as official if it has been opened. Save time by requesting transcripts be sent electronically.
Undergraduate & Graduate Applicants should send all official transcripts to:
Office of Undergraduate Admissions, Murphy Building
University of West Georgia
1601 Maple Street
Carrollton, GA 30118-4160
- Submit a Certificate of Immunization, if required. If you will not ever be traveling to a UWG campus or site, you may apply for an Immunization Exemption. Contact the Immunization Clerk with your request.
- Check the status of your application
Specific dates for Admissions (Undergraduate Only), Financial Aid, Fee Payment, Registration, Start/End of Term Dates, Final Exams, etc. are available in THE SCOOP.
The Accrediting Council on Education in Journalism and Mass Communications requires that graduates of accredited programs be aware of certain core values and competencies and be able to:
- apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;
- demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
- demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
- present images and information effectively and creatively, using appropriate tools and technologies;
- write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
- demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
- apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
- effectively and correctly apply basic numerical and statistical concepts;
- critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
- apply tools and technologies appropriate for the communications professions in which they work.