Wooyoung (William) Jang, Ph.D.

Wooyoung William Jang (Ph.D.) is an Assistant Professor at University of West Georgia in the Department of Sport Management, Wellness, and Physical Education within the Sport Management program. His research interests focus on exploring different aspects of consumer behavior, primarily in the context of esports. His second line of research examines how sport consumers perceive sport venues' social and physical environments.

He has published several research papers in well-known journals, including European Sport Management Quarterly (ESMQ), International Journal of Sports Marketing and Sponsorship (IJSMS), Computers in Human Behavior, and Sport Marketing Quarterly. William serves as an editorial board member in IJSMS and Journal of Electronic Gaming and Esports (JEGE). He also serves as a reviewer for several academic journals, including ESMQ, IJSMS, International Journal of Sport Communication. He has presented his research projects at national and international sport management and marketing conferences, including the North American Society for Sport Management (NASSM) and the Sport Marketing Association (SMA).

Before joining University of West Georgia, Dr. Jang taught and assisted undergraduate courses as an Associate Instructor for four years at Indiana University. He received his Ph.D. in the Sport Management program at Indiana University in Bloomington. William obtained a master's degree in Sport Management from the University of Georgia and received an undergraduate degree in Golf Management from Kyung-Hee University in South Korea.

  • B.S., Golf Management, Kyung Hee University, 2011
  • M.S., Sport Management, University of Georgia, 2014
  • Ph.D., Sport Management, Indiana University, 2020

Fall 2022 Sections

Summer 2022 Sections

Spring 2022 Sections

Fall 2021 Sections

Summer 2021 Sections

Spring 2021 Sections

Fall 2020 Sections

Jang, W. W., & Byon, K. K. (in press). Antecedents of esports gameplay intention: Genre as a moderator. Computers in Human Behavior. doi.org/10.1016/j.chb.2020.106336 [View Publication External Resource]

Byon, K. K., Yang, S. U., Jang, W. W., & Kim, T. Y. (in press). Promoting public diplomacy through international sport events: Impact of sport fan engagement. Governing sports in global context: Concepts, practices, and inquiries

Jang, W. W., & Byon, K. K. (in press). Investigation of esports playing intention formation: The moderating impact of gender. Sport Marketing Quarterly

Jang, W. W., Byon, K. K., Baker, T. A., & Tsuji. Y. (in press). Mediating effect of esports content live streaming in the relationship between esports recreational gameplay and esports event broadcast. Sport,Business and Management:An International Journal [View Publication External Resource]

Jang, W. W., & Byon, K. K. (2020). Antecedents and consequence associated with esports gameplay. International Journal of Sports Marketing and Sponsorship, 21, 1-22. doi.org/10.1108/IJSMS-01-2019-0013 [View Publication External Resource]

Jang, W. W., Kim, K. A., & Byon, K. K. (2020). Social atmospherics, affective response, and behavioral intention associated with esports events. Frontiers in Psychology, 11, 1-11. https://doi.org/10.3389/fpsyg.2020.01671 [View Publication External Resource]

Jang, W. W., Byon, K. K., & Yim, B. H. (2020). Sportscape, emotion, and behavioral intention: A case of four professional major league sport events. European Sport Management Quarterly, 20(3), 321-343. doi.org/10.1080/16184742.2019.1607521 [View Publication External Resource]

Yim, B. H., Sabatinelli, D., & Jang, W. W. (2020). Psychophysiological measurements of sport fans’ emotions: Systematic review. Journal of Sport, 8(1), 42-54.