Wooyoung (William) Jang, Ph.D.

Wooyoung (William) Jang is an Assistant Professor at University of West Georgia (UWG) in the Department of Sport Management, Wellness, and Physical Education within the Sport Management program. His research interests focus on exploring different aspects of consumer behavior, primarily in the context of esports. His second line of research examines the ways in which sport consumers perceive the social and physical environments of sport venues (i.e., the sportscape), which in turn affects their attitudes and behaviors. He has published several research papers in well-known journals, including European Sport Management Quarterly (Jang, Byon, & Yim, 2020), International Journal of Sports Marketing and Sponsorship (Jang & Byon, 2020), Computers in Human Behavior (in press), Sport Marketing Quarterly (in press), Sport, Business and Management: An International Journal (in press), Frontiers in Psychology (in press) and Journal of Sport (in press). He has presented his research projects at national and international sport management and marketing conferences, including the North American Society for Sport Management (NASSM), the Sport Marketing Association (SMA), and the Association of Marketing Theory and Practice (AMTP). Upon acknowledging his expertise of research methods and data analytics, He was invited to develop the test package that will be included in the instructor’s ancillary materials for the second edition of Research Methods and Design in Sport Management authored by Andrew, Pedersen, and McEvoy (2019). He received an undergraduate degree in Golf Management from Kyung-Hee University in South Korea and obtained a master's degree in Sport Management from the University of Georgia (UGA). He also worked as a physical education instructor and taught beginner golf classes at UGA. He received his Ph.D. in the Sport Management program at Indiana University (IU) in Bloomington. At IU, he worked as an associate instructor.

Fall 2020 Sections

  • SPMG-3665 (Communication in Sport) Section: E01
  • SPMG-3665 (Communication in Sport) Section: E02
  • SPMG-4685 (Field Market Research) Section: 01D