SPMG-6102 Revenue Generation in Sport

Description

This course is designed to provide comprehensive coverage of the many traditional sources of revenue available to sport properties. In addition, students will be encouraged to think entrepreneurially to foster the development of new platforms for revenue acquisition. Some of the topics to be covered include fundraising, ticket sales, licensing, and sponsorships.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00