COMM-6058 Digital and Social Media Communication Analytics & Evaluation
Description
In this course, students will examine digital and social media analytics strategies, identify key metrics used for measuring communication performance, compare and implement native and third-party analytics tools, and practice evaluating and reporting analytics results.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| DSMC Analytics & Evaluation | Kyle Lorenzano | Distance | E01 | external Syllabus via Concourse External Resource |