SPMG-6140 Strategic Sales and Marketing for Sport Organizations

Description

This course provides approaches for leveraging products and services on the sport marketplace. Ticket sales operations, marketing strategies, and fan engagement are among the topics central to understanding sport consumers. Students will learn best practices in developing sales and marketing strategic plans and how analytics are used in forecasting consumer behavior.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00