Bachelor of Business Administration with a Major in Marketing
B.B.A. WITH A MAJOR IN MARKETING
The Department of Marketing offers a Bachelor of Business Administration degree in Marketing. This degree prepares students for a wide range of careers in Marketing, including Brand/Product Management; Sales Promotion; Sales Management; Personal Selling; Advertising; Public Relations; Retailing; Direct Marketing; International Marketing; and Marketing Research, as well as to pursue studies at the graduate level.