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Thrive in a Data-Driven World

Learn how to analyze large data sets and apply modern statistical techniques to solve real-world business problems.


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  • 10 Courses
  • Complete in as little as 18 months
  • Offered in-person or fully online
  • Work hands-on with real-world data

Program Benefits

  • AACSB accredited
  • Highly qualified faculty
  • State-of-the-art facilities
  • Networking opportunities with industry leaders.
  • Internships and capstone projects, giving students the chance to work with real business challenges.

Earn Your Masters in 18 Months (Just 10 Courses)!

Primary Topics Across All Tracks:

  • Business Analytics Programming
  • Data Visualization
  • Modern Data Analytical Techniques
  • Effective and Professional Communication with Data
  • Ethical and Legal Concerns of Working with Data


Delve Deeper Into One of the Following Tracks:

  • Business Intelligence
  • Healthcare Analytics
  • Sports Analytics

Program Details

Applied Business Analytics Tracks

Healthcare Analytics Track

Student getting a shot in the Health Center

  • Identifying patterns and trends that help make more informed decisions about patient care and improve patient outcomes, such as reduced hospital readmissions and lower mortality rates.
  • Helping healthcare organizations identify areas where they can reduce costs by optimizing staffing levels, reducing waste, and identifying inefficient processes.
  • Helping healthcare professionals identify high-risk populations and develop targeted interventions to improve their health outcomes leading to better overall population health and reduced healthcare costs.
  • Helping healthcare organizations comply with regulations and standards, such as HIPAA and Meaningful Use, by providing accurate and timely data
  • Helping researchers identify new areas of study, develop more effective treatments, and improve the overall quality of healthcare research.

Sports Analytics Track

Basketball game.

  • Helping teams and athletes optimize their performance by analyzing data on factors such as player positioning, game statistics, and injury patterns.
  • Giving teams and athletes a competitive edge by analyzing data on opponents, identifying weaknesses and adjusting strategies.
  • Optimizing marketing efforts by leveraging data on fan behavior and engagement.
  • Preventing injuries by analyzing data on injury patterns and risk factors.
  • Helping teams identify and recruit talented players by analyzing data on player performance, scouting reports, and other relevant factors.
  • Helping teams and organizations understand fan behavior and preferences, allowing them to tailor their marketing efforts and fan engagement initiatives to better connect with their audience.

Data Intelligence Track

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  • Helping organizations make data-driven decisions by providing a framework for analyzing marketing data and identifying trends and patterns.
  • Analyzing sales data to identify trends and patterns in customer behavior, inventory management, and pricing.
  • Helping retailers optimize their inventory levels by providing insights into customer demand, seasonal trends, and other factors that affect inventory levels.
  • Detecting and preventing fraudulent activities, such as return fraud, credit card fraud, and employee theft.
  • Improving supply chain management and lowering costs.
  • Measuring the effectiveness of companies' marketing campaigns and tactics by providing a framework for evaluating results and identifying areas for improvement.

Contact Us

Contact Us

Dr. Adrian Austin

(678) 839-4773 

Location: Richards College of Business