HyunSeok Song, Ph.D.
Assistant Professor
Coliseum - Room 2041
Dr. HyunSeok Song is an Assistant Professor at University of West Georgia in the Department of Sport Management, Wellness, and Physical Education within the Sport Management program. He received his Ph.D. in the Sport Management program at Indiana University in Bloomington. His research interests are broadly concerned with consumers’ behavior, marketing strategies, and consumer relationship marketing in the sport industry. He is interested in customers’ motivations and consequent consumption behaviors in relation to esports, online sports betting, and service failures, along with the current issues related to data analytics.
- B.S., Business Administration, HanYang University, 2007
- M.S., Marketing, HanYang University, 2010
- M.S., Mathematics (Concentration: Statistics), Georgia State University, 2014
- M.S., Marketing, Georgia State Univeristy, 2017
- Ph.D., Sport Management, Indiana University, 2022
- SPMG-4680 (Applied Research Mthds in Sprt)
- SPMG-4685 (Perf-based Sport Data Analytic)
- SPMG-6001 (Social Issues in Sport)
- SPMG-6120 (Strat. Mngt Sport Organization)
- SPMG-6130 (Research & Assessment in Sport)
- SPMG-6200 (Intercollegiate Athletics Mgmt)
- SPMG-6310 (Big Data & Stat Analysis Sport)
- SPMG-6330 (Applied Network Analysis Sport)
Spring 2025 Sections
- SPMG-4680 (Applied Research Mthds in Sprt) Section: 01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6130 (Research & Assessment in Sport) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6310 (Big Data & Stat Analysis Sport) Section: E01 external Syllabus via Concourse External Resource
Fall 2024 Sections
- SPMG-4685 (Sport Fan Behavior) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E02 external Syllabus via Concourse External Resource
- SPMG-6330 (Applied Network Analysis Sport) Section: E01 external Syllabus via Concourse External Resource
Summer 2024 Sections
- SPMG-4685 (Isssues in Sports Films) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6001 (Social Issues in Sport) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6130 (Research & Assessment in Sport) Section: E01 external Syllabus via Concourse External Resource
Spring 2024 Sections
- SPMG-4680 (Applied Research Mthds in Sprt) Section: 01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6130 (Research & Assessment in Sport) Section: E01 external Syllabus via Concourse External Resource
Fall 2023 Sections
- SPMG-4685 (Sport Fan Behavior) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E02 external Syllabus via Concourse External Resource
- SPMG-6310 (Big Data & Stat Analysis Sport) Section: E01 external Syllabus via Concourse External Resource
Summer 2023 Sections
- SPMG-4685 (Issues in Sports Films) Section: E08 external Syllabus via Concourse External Resource
Spring 2023 Sections
- SPMG-4680 (Applied Research Mthds in Sprt) Section: 01 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource
- SPMG-6200 (Intercollegiate Athletics Mgmt) Section: E01 external Syllabus via Concourse External Resource
Fall 2022 Sections
- SPMG-4685 (Digital Currency in Sport) Section: E01 external Syllabus via Concourse External Resource
- SPMG-4685 (Perf-based Sport Data Analytic) Section: 02 external Syllabus via Concourse External Resource
- SPMG-6120 (Strat. Mngt Sport Organization) Section: E01 external Syllabus via Concourse External Resource