HyunSeok Song, Ph.D.

Dr. HyunSeok Song is an Assistant Professor at University of West Georgia in the Department of Sport Management, Wellness, and Physical Education within the Sport Management program. He received his Ph.D. in the Sport Management program at Indiana University in Bloomington. His research interests are broadly concerned with consumers’ behavior, marketing strategies, and consumer relationship marketing in the sport industry. He is interested in customers’ motivations and consequent consumption behaviors in relation to esports, online sports betting, and service failures, along with the current issues related to data analytics.

  • B.S., Business Administration, HanYang University, 2007
  • M.S., Marketing, HanYang University, 2010
  • M.S., Mathematics (Concentration: Statistics), Georgia State University, 2014
  • M.S., Marketing, Georgia State Univeristy, 2017
  • Ph.D., Sport Management, Indiana University, 2022

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