Embedded Certificate in Advertising
A Certificate in Advertising can be completed by either business or non-business majors along with classes for their degree program. It can significantly enhance the chances of securing a job and succeeding in any advertising related field. Required classes can count as marketing electives for marketing majors and minors, business electives for all business majors, or general electives for all majors.
For more information, please see the Academic Catalog.
A Certificate in Advertising can be completed by either business or non-business majors along with classes for their degree program. It can significantly enhance the chances of securing a job and succeeding in any advertising related field. Required classes can count as marketing electives for marketing majors and minors, business electives for all business majors, or general electives for all majors.To apply for the Certificate in Advertising fill out the Online Application.
Method of Delivery
Face to Face
The University of West Georgia is accredited by The Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).
The Richards College of Business is accredited by the Association to Advance Collegiate Schools of Business - International (AACSB-I).
Credit and transfer
Total semester hours required: 12
This program may be earned entirely face-to-face. However, depending on the courses chosen, a student may choose to take some partially or fully online courses.
UWG is often ranked as one of the most affordable accredited universities of its kind, regardless of the method of delivery chosen.
- Total tuition costs and fees may vary, depending on the instructional method of the courses in which the student chooses to enroll.
- The more courses a student takes in a single term, the more they will typically save in fees and total cost.
- Face-to-face or partially online courses are charged at the general tuition rate and all mandatory campus fees, based on the student's residency (non-residents are charged at a higher rate).
- Fully or entirely online course tuition rates and fees my vary depending on the program. Students enrolled in exclusively online courses do not pay non-Resident rates.
- Together this means that GA residents pay about the same if they take all face-to-face or partially online courses as they do if they take only fully online courses exclusively; while non-residents save money by taking fully online courses.
- One word of caution: If a student takes a combination of face-to-face and online courses in a single term, he/she will pay both all mandatory campus fees and the higher eTuition rate.
- For cost information, as well as payment deadlines, see the Student Accounts and Billing Services website
There are a variety of financial assistance options for students, including scholarships and work study programs. Visit the Office of Financial Aid's website for more information.
Course Requirements (12 hours):
- MKTG 3803 - Principles of Marketing
- MKTG 3809 - Advertising Practices
- MKTG 3810 - Social Media and Online Marketing
- ABED 4118 - Web Page Design
- MKTG 4886 - Marketing Internship (Advertising Focus)
- MKTG 4881 - Independent Study in Marketing
- COMM 3350 - Telecommunications and Electronic Media Industries
- Art 3401 - Graphic Design I
- MKTG 4885 - Special Topics in Marketing
The purpose of this course is to provide an introduction to Web design. Students will learn concepts related to planning and developing web sites by studying Web usability, multimedia, and Web 2.0 applications for business and education web sites. (same as MKTG 4818).
An introduction to communication design with a strong emphasis on sound design and typographic principles, developing an understanding of structure, history, technology and application.
Examination of contemporary industry and social issues facing digital media industries. Particular attention given to analysis of structure and process, revenue sources, programming and services, audience research, and effects of traditional electronic media platforms (e.g., radio and television) and digital media platforms (e.g., streaming services, social media).
Study of marketing policies and practices in the flow of goods and services to the customer/consumer.
The integrative role of advertising in persuasive communication in business and related fields. Includes procedures for organizing, developing, and implementing effective media decisions.
This course will examine the impact of social media and the internet on marketing strategy. Topics will include an exploration of social media technologies and applications such as Facebook, blogs, Twitter, wikis, YouTube, etc. Students will learn how to develop an online presence, leverage these technologies and use the power and impact of Web 2.0 in implementing successful marketing strategies.
In-depth supervised individual study of one or more current marketing problems in a business organization.
The study of selected contemporary marketing topics of interest to faculty and students.
Practical marketing related experience with a previously approved business firm for selected junior or senior students.
No faculty members listed
Guidelines for Admittance
Specific requirements are associated with the following areas: Freshman; Adult Learners; Transfer; International; Home School; Joint/Dual Enrollment; Transient; Auditor; Post-Baccalaureate Non-Degree Seeking
Specific Graduate Admissions Deadlines are available via the Graduate School
* Application, app fee, and document deadline
See The Scoop for more specific deadlines.
Admission Process Checklist
Check your Application Status
Contact the Office of Admissions for additional information.
Specific dates for Admissions (Undergraduate only), Financial Aid, Fee Payments, Registration, Start/End of term, Final Exams, etc. are available in THE SCOOP.
Objectives not available