MKTG-6815 Marketing Strategy
Description
A high level managerial decision making course that emphasizes analysis, planning, implementation, and control of marketing programs in a competitive environment. The case method and/or computer simulations is the integrative elements on the course.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Strategy | Jack Wei, Ph.D. | Carrollton | 01 | external Syllabus via Concourse External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| Marketing Strategy | Faye McIntyre, Ph.D. | Carrollton | 01D | external Syllabus via Concourse External Resource |