Description
This course deals with the problems and perspectives of marketing across national boundaries. It focuses on cultural, legal, social, economic, and behavioral differences that affect marketing strategies, and the marketing mix in global markets. The importance of international trade agreements and organizations and the global business environment is emphasized.
Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00
Semesters
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| International Marketing | Salil M. Talpade, Ph.D. | Carrollton | 02D | external Syllabus External Resource |
| International Marketing | Agnieszka Chwialkowska | Carrollton | 01D | external Syllabus External Resource |
| International Marketing | Minna Rollins, D.Sc. | Carrollton | 03D | external Syllabus External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| International Marketing | Salil M. Talpade, Ph.D. | Carrollton | 01 | external Syllabus External Resource |
| International Marketing | Minna Rollins, D.Sc. | Carrollton | 02D | external Syllabus External Resource |
| Course Title | Instructor | Campus | Section | Syllabus |
|---|---|---|---|---|
| International Marketing | Jack Wei, Ph.D. | Distance | E01 | Download Syllabus [PDF] |
| International Marketing | Agnieszka Chwialkowska | Distance | E02 | Download Syllabus [PDF] |