MKTG-3808 Business Research

Department of Marketing Richards College of Business

Description

This course is designed to meet the rapidly growing need for a systematic approach to the business research process, and its implementation in terms of strategic decision making. Both primary and secondary sources of information are considered along with research design, measurement, sampling, data collection, processing, analyses, and interpretation.

Lecture Hours: 3.00 Lab Hours: 0Total Hours: 3.00

Semesters

Spring 2023 Semester
Course Title Instructor Campus Section Syllabus
Business Research Beheruz N. Sethna, Ph.D. Carrollton 01 external Syllabus via Concourse External Resource
Business Research Beheruz N. Sethna, Ph.D. Carrollton 02 external Syllabus via Concourse External Resource
Business Research Cheryl O'Meara Brown, MBA Distance E01 external Syllabus via Concourse External Resource
Business Research Sunil Hazari, MBA, Ed.D Distance E02 external Syllabus via Concourse External Resource
Fall 2022 Semester
Course Title Instructor Campus Section Syllabus
Business Research Beheruz N. Sethna, Ph.D. Carrollton 01 external Syllabus via Concourse External Resource
Business Research Beheruz N. Sethna, Ph.D. Carrollton 02 external Syllabus via Concourse External Resource
Business Research Cheryl O'Meara Brown, MBA Distance E01 external Syllabus via Concourse External Resource
Business Research Sunil Hazari, MBA, Ed.D Distance E03 external Syllabus via Concourse External Resource
Summer 2022 Semester
Course Title Instructor Campus Section Syllabus
Business Research Sunil Hazari, MBA, Ed.D Distance E01 external Syllabus via Concourse External Resource
Business Research Sunil Hazari, MBA, Ed.D Distance E02 external Syllabus via Concourse External Resource