Intented Audience: The Basics of Business Writing Certificate is designed to help small business owners, office staff, and other professionals improve skill and confidence in their daily writing. The course will begin with a substantial review of foundational skills, including grammar, punctuation, and sentence structure (but no diagramming -- promise!), and will also include instruction and practice in writing common business documents such as letters, memos, and emails, instructions, and product and program descriptions. We'll also cover introductory-level marketing writing, including the basics of web, collateral, and social media.
Program Content and Structure: Basics of Business Writing is a nine-week online course consisting of 27 student learning hours or 2.7 CEUs. The course is instructed 100% asynchronously online or entirely at a distance. Students will complete weekly modules on their own schedule and should anticipate spending approximately 3 hours per week for online instruction and assignments. Successful completion of the program will require satisfactory assessment of learning outcomes.
Benefits and Learning outcomes:
1.) Be able to write clear, concise text that is free from grammar and punctuation mistakes.
2.) Develop an understanding of document flow and how to structure text so that it's easy for readers to understand and follow.
3.) Learn to choose language and content that is relatable for the audience, will accomplish its intended purpose, and works well for the medium of communication.
4.) Develop confidence and competence that will ultimately reduce the time needed to produce well-crafted text.
Course Leadership: Course developer and facilitator Maggie Worth is an author, speaker, business strategist, trainer, and freelance writer. She's also a reader, life learner, dog schmuck, hair flower obsessionist, foodie, Oxford comma defender, life-integrationist and champion of thinking differently. During her 25-year career, she's drafted literally hundreds of process manuals, press releases, how-tos, business plans, and lifestyle and career articles, as well as two textbooks and several award-winning marketing pieces and video scripts. She's also multi-published in genre fiction and is working on a guide to strategic thinking in business and life.
Basics of Business Writing
9 Weeks Online Instruction 1/22/18-3/26/18
Instructor: Maggie Worth
Hours/CEUS: 27 Hours | 2.7 CEUS