In University Advancement, we aspire to communicate, engage, and seek support to achieve the goals of the University.
To live these goals we must:
- Communicate the accomplishments of the University of West Georgia and advance UWG’s reputation
- Engage those for whom an association with the University of West Georgia and its programs has proven, or might prove, to be stimulating and valuable; Identify a way for this association to begin, to continue, and if worthy, to grow
- Present opportunities for furthering the work of the university that a prospective donor believes to be important and represents an opportunity for their best support
- Acknowledge and share university triumphs achieved due to the impact of gifts received – and those who provided the support (as desired)
Success in achieving these goals requires a continued focus on operational excellence and daily, personal accountability for what we do every day.
Campaign and Philanthropic – Establish a program and culture of philanthropic support that is sustainable and provides for the priority needs of the university.
Communications and Marketing – Enhance our communications opportunities to mirror the success of our schools, colleges, programs, and the overarching branding and marketing strategies of UWG.
Constituent Engagements – Create a sustainable program of engagement with alumni, parents, and friends that builds relationships and provides an opportunity to connect with UWG students and faculty through curricular and co-curricular programs.
Compliance and Reporting – Maintain full compliance for USG, federal and state regulations in accordance with acceptance, recognition and stewardship of support for the university, and provide for integrity of records pertaining to our constituents.
Accountability and Ownership – Maintain a continued focus on operational excellence and personal accountability as a member of the Advancement team regarding what we do each day to transform lives at the University of West Georgia.